We have put together a series of articles written by our team and others that you can use to learn or for use in your own newsletters, e-zines or company intranet. Feel free to use them with our compliments. If you would like us to write or submit a customised article please simply email us . We have categorised the articles in different areas. Simply click on the link.

Articles Index
TA Fastrack in the Media Business Tips Customer Service eCommerce & Web eMail Marketing Entrepreneurial Getting Organised Goal Setting and Motivation Human Resources Leadership Marketing		Meetings Networking Time Management Toursim & Hospitality Travel Industry Profitability Sales Strategic Alliances and Join Ventures Stress Other AFTA Traveller Articles
Business Tips
Be - Do - Have a Formula for Business Success Personal and Business Improvement Plan 14 Surefire Ways to Stimulate Business Growth The Critical Importance of a Business Plan Building you own success library The visual experience Its not enough know how to Stop Whinging about Commission Cuts		Repeat or New Clients...Which is Better? What your Boss Wants You to Know 10 Steps to Crisis Communication 10 Tips for a Successful Business Can your Business Really Benefit from Coaching? Overlooked Brand Component
Customer Service
Why not Guarantee your Service? What's so Hard about Customer Service Word-of-Mouth or Referrals? Humour Confidence......now that's funny !		When was the last time you simply said, “Thank You”? Attracting new business (Attraction Strategy) A Travel Marketer's Top 10 CRM Resolutions
eCommerce & Web
20 Essentials for Getting your Website Working for You Fundamentals of Search Engine Optimisation Fatal Website Mistakes Exposed Case Study: How to Beat the SPAM Filters Saying No to the Net!! Oops... Backup & Systems Protection Putting Intelligence back into travel		Website Effectiveness Search Engine Optimisation Don't Start Your Engines! Technology - Top 12 Tips So You Have a Great Website...Now What? Writing Web Copy That Works Why you should track the Exact Movements of Visitors to your website
eMail Marketing
eMail Delivery - A Quick Reference Why Use Permission Based eMail Marketing Viral Marketing Defined Do's and Don'ts of Opt In List Building 13 Practices for Viral eMail Marketing		6 Ways to Improve your eMail List Beef Up Your Opt-In Email List Can B2B Newsletters Survive the Preview Pane? Busting Out of the Inbox eMail Marketing as a Relationship Strategy
Entrepreneurial
All Aboard - Your Entrepreneurial Vision in Action		What Entrepreneurs Need to Know to be Successful
Getting Organised
So how much time do you spend sharpening your axe? 20 Tips to get you organised and fastracked		Spend Less Time on E-Mail and Accomplish More
Goal Setting and Motivation
What are KPI's and Why do you need them? Developing a Vision for the Future How to Motivate Your Team to Excel Start Each Day with a Daily Motivation		Tips to help you empower yourself How to Live a Life that says Something - By Malcolm McLeod The Business Coach
Human Resources
Exit Strategies Developing High Quality People The Six Most Important Things to Increase Your Productivity How You Can Be More Effective In Giving Feedback To Your Staff 'I can't get my people to innovate, to create, to think outside of the box.' Humour Confidence......now that's funny ! Want to make more money? Then develop biggest asset... Your people		8 Simple Strategies to become a successful manager A meeting a day keeps bank manager away… Are Staff Conflict Issues Draining Your Profits? The Value of One on One Time with Your Staff
Leadership
The 3 C's of Leadership Are you a Manager or Leader?		Choosing Your Leadership Team
Marketing
The 7 Secrets of a Good Marketing Budget More Bang to the Buck! - An Ideal World Harness the Psychological Power of '3' to Improve Communication What Donald Trump can teach you about Direct marketing $10,000.00 Marketing Idea by Markus Allen The Idea Virus by Seth Godwin How to spread the travel business referral virus How to write travel promotions like a professional in three easy steps 13 Powerful ways to make your travel marketing a success		Use your e-letter to build customer relationships The Benefits of Using Radio for Publicity Why Most Advertising Does Not Work Direct Marketing on a Shoestring Budget How to get your Prospects to Open your Mail The Psychological Power of Headlines The Press Release Checklist Six Steps to Give a Boring Product Some Buzz
Meetings
A Guide to Making Meetings Work		A Meeting a Day Keeps the Bank Manager Away
Networking - the 'no cost' marketing
The Truth About Networking The Power of Deliberate Networking The Greatest Networker in the World by John Milton Frogg The Magic Of Networking By Robyn Henderson Hot Tips for Attending Networking Functions By Robyn Henderson Networking Millennium Style By Robyn Henderson Hot Tips for Attending Seminars & Conferences By Robyn Henderson		What Do I Say, After I Say, Hello By Robyn Henderson Seven Keys to Developing Strategic Alliances By Robyn Henderson Beyond Business Cards to Actual Business By Robyn Henderson Selling Yourself Makes Good Business Sense By Pam Kersha Communication - Body Language
Time Management
Maximise your output and get home on time How to Master Time in 90 Seconds by Robyn Pearce		Spend less time on email - and accomplish more Its Never Too Late for Time Management
Tourism & Hospitality Specific
Hoteliers to Control Online Booking So, you have the Website, Now What? Developing an Email Marketing Strategy in Hospitality		Why the Design of Your Hotel Website Matters Hotelier’s 2007 Top Ten Internet Marketing Resolutions Turn Front Desk Clerks Into Front Desk Salespersons
Travel Industry Specific
10 Trends to Watch for in 2007 Agents Need to Reinvent Themselves to Survive 13 Powerful Ways to make your Travel Marketing Promotions Success Boom with the Boomers Two-Thirds of us still like travel agents Finding Those Pied Piper Clients Travel Agent Myths and Realities 10 Steps of Crisis Communication How to save time booking with supplier A Travel Marketers Top 10 CRM Resolutions Creating your Own Travel Club Why Agents Love the Net - and Hate It Why are all travel businesses the same How to make your travel business generate lifestyle as well as profit		The top 8 things customers complain about travel agents What makes your Agency so Different? Using the Web to your Advantage 11 Reasons to Choose your Travel Agent How to Spread the Travel Business Referral Virus How to Write Travel Promotions in Three Easy Steps Travel Industry Business Guide to Joint Ventures How to Beat the Travel Business Burnout 12 Ways to be a Top Travel Consultant Harvesting Clients from your Promotional Dollars Would you Like Me to Check That Price? The Most Powerful Travel Search Engine
Profitability
Higher Price Higher Profits Profit and Purpose How much is your business worth Your Profit Plan for the next Financial Year Still fishing for clients? 10 Ways to catch and keep profitable clients		5 Ways to make your travel business more profitable The Science of Getting Rich by Wallace D. Watles The Money Tree Formula by Robert Allen Road to Wealth by Robert Allen
Sales
Why Not Guarantee Your Service Six Powerful Prospecting Tips Be a Doctor of Selling Help your customers get what they want 12 Ways to be a Top Consultant Why Airlines Sell Perfectly & How You Can Copy It! How to Romance Customers by Making the Easy Sale Stop Selling, and Start Adding Value		Expanding the Average Spend of your Customer (Expansion Strategy) 5 Ideas For Writing Effective Sales Letters How to Turn Prospects into Paying Customers Consultants! How Following Up can Increase your Profits We are all Sales People! Why there’s a silent ‘$’ in ‘Relationship’
Strategic Alliances and Joint Ventures
9 Keys to Developing Strategic Alliances		Travel business guide to joint ventures
Stress
The Science of Being Well by Wallace D. Wattles Are you addicted to work 'Making Fun Work' will make your business travel.		How to beat the travel business burnout 7 Ways to have more 'ME time' Your Work or your Life
Other
Rejecting Rejection by Mark Victor Hansen Walk on Water by John Harricharan		Learning from the Wisdom of Others by Jan Burnes
AFTA Traveller - Australian Federation of Travel Agents Magazine
AFTA Traveller Magazine pp.30-32 - Communication the Key to Success AFTA Traveller Magazine pp.24-25 - How to Write So That People Want To Buy AFTA Traveller Magazine pp.24-25 - Stealing Time For Yourself		AFTA Traveller Magazine pp.24-25 - What Your Boss Wants You To Know AFTA Traveller Magazine issue 24 - How to Remove the Risk & Guarantee Success