Case Studies

• Sales and Marketing Program
• Introductory Search Engine Optimisation (SEO) & Online Marketing Program
• Online Booking System

Waves Resorts Package: TA Fastrack Sales & Marketing Program

Contract Time: 6 months

Requirements: Waves Resorts is a Byron Bay based property management company. They have three accommodation properties: East On Byron, Waves Apartments and Main Beach Apartments. They provide 4 1/2 to 3 star accommodation. They required an email marketing strategy, direct mail strategy and a distribution strategy to dramatically increase bookings.

Solution: TA Fastrack launched an aggressive on-line and off-line distribution strategy and communication strategy for each property. This comprised of the following:

• Created Sales and Marketing plan after conducting market research
• Developed an integrated tactical schedule
• Distribution channel identification and implementation
• Created strategic alliances with each distribution channels
• Travel agency communication plan
• Web site and SEO optimisation
• Developed customer eMail and data capture methods
• Created eMail Marketing Strategy
• Creation of direct mail pieces
• eNewsletter template and campaigns
• Pre and post stay communication plan

A combination of the above strategies has seen Waves Resorts have instant success. Their client database has now risen to around 7000 past guests, travel Agents and customer enquiries.

Click here to visit Waves Resorts website.

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Requirements: Alpine Shire Council required an eMail marketing strategy that provided them with traceable and measurable media to better communicate with business owners and operators in the Alpine Shire in Victoria.

Solution: TA Fastrack designed an on-line eMarketing and communication strategy comprising the following:

• Development of an Action Plan for the e-Newsletter and email promotions
• Implementation of a simple, inexpensive and very attractive functionality allowing the creation of full color HTML e-Newsletters and promotional emails using a variety of full color templates
• eNewsletter creation and production
• Identification of best eDistribution Program
• Email marketing campaign management
• Tracking functionality (emails reviewed, emails opened, emails bounced, opt-outs)

A combination of the above strategies has seen Alpine Shire have instant success with business owners and operators across the region with everyone being better informed and operators becoming more proactive in marketing their products and services via eMail marketing.

Click here to visit the Alpine Shire website.

Motive Tours Package: Introductory Search Engine Optimisation (SEO) & Online Marketing Program

Contract Time: 3 Days

Requirements: It was identified that Motive Tours needed assistance to make sure that their site “gets out there”. In looking at the site, it was identified that they need an initial introductory search engine optimisation service to position their site so as to be able to be found naturally by browsers of the internet. The next phase was to create some positive search engine marketing (SEM) by creating tailored content that will attract visitors and the implementation of an online marketing plan.

Solutions: TA Fastrack conducted an audit and review of the site with the aim of increasing your search engine rankings. A detailed online marketing plan was also developed including a to-do list of items not completed in the time frame allowed. These to-do items were handed to Motive Tours staff with a coaching session on hand over.

This involved the following:

• Keyword research report
• Basic online competitor analysis
• Product recommendations
• URL Strategy Review
• Meta tags analysis and development
• Site Structure review
• Search Engine Copy writing
• Google and Yahoo approval
• Metrics
• Benchmarking
• Back link Report
• Action and recommendations
• Manual Submission to the major search engines

Click here to visit Motive Tours website

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Byron Bay Accom - Holiday Now Package: Online Booking System

Contract Time: 1 month

Requirements: Byron Bay Accom required a review of their ecommerce capability and whether or not they should be progressing down the Pegasus integration path. After an initial scope of work, it was determined that a strategic planning workshop should be undertaken to involve future stakeholders in the future direction of the company. Following this a report with subsequent implementation of the following solutions plan was carried out.

Solutions:

• Online Booking System
• Allotment and Inventory Control
• Seasonal rate structure
• Reporting facilities
• eTourism distribution channels
• Marketing Program
• Analysis

Click here to visit Byron Bay Accom website

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