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Campaigns Module
"fastrack email marketing's Campaigns module has enabled me to automate and streamline my communications - delivering the right message to the right person at exactly the right time."

fastrack email marketing's optional Campaigns Module allows you to engage your customers in real one to one marketing dialogue. You can create a series of email and SMS messages that are triggered automatically based on the consumer's profile and interactions across any time frame.

With the Campaigns module you can:

• Set up a series of messages delivered at intervals you set. Ideal for mini courses, newsletter series, pre and post sales and service communications.
• Automatically send Birthday specials to your customers 5 days before their birthday and a Happy Birthday greeting on the day.
• Create an Event campaign that automatically confirms registered attendees, promotes viral marketing to colleagues, sends reminders and even feedback surveys.
• Automatically send targeted messages to customers based on the links or images they click in a message or what they select from a web form
• Trigger targeted messages based on items a prospect has selected within an online form or any link they've clicked within an email.
• Manage online competitions with ease.

How to set up your campaign using fastrack email marketing:

1. Plan Your Campaign Simply write down all the messages you intend to deliver during the lifetime of your campaign, and the anticipated timeframes for each event in your campaign.
2. Create Your Messages Create email or SMS messages to match your plan. E.g. the event promotion email, registration confirmation, reminder one week out, SMS reminder on the day, and a follow up thank you including the speaker presentations.
3. Create Campaign Steps This is the engine that drives your plan. Implement the steps from a plain English system interface. The Campaigns module will also produce a text overview and map of your campaign.
4. Campaign Reports Full reporting on all messages including a text overview and campaign map with associated statistics for every step - ideal for presenting results and gauging the success to help improve future campaigns

Sample of how the campaigns module can work for travel, tourism and hospitality businesses:

TRAVEL AGENCY CASE STUDY:

An example of how a local travel agency uses the Client Communication Experience Program – Harvey World Travel Garden City

Each travel consultant fills in a web form with all the details of their client and other information such as departure and arrival home dates. After this has been completed, a series of personalised messages are sent out automatically by the fastrack email marketing system in the following sequence:

1. An email 'Thank you for booking with Harvey World Travel Garden City' is sent after payment for holiday has been made.
2. An email ‘Before you go Hints & Tips’ (containing handy travel and packing tips) is sent one week prior to departure.
3. A SMS wishing the client to ‘Have a great holiday!’ is sent one day prior to departure.
4. An email ‘Welcome Home’ (also containing a survey on Harvey World Travel Garden City’s overall customer service) is sent 3 days after the client returns home from their holiday.  

TOUR CASE STUDY:

An example of how a local tour business uses the Client Communication Experience Program – ABC Tours

Each tour consultant fills in the details of their client and other information such as tour departure and completion dates. After this has been completed, a series of personalised messages are sent out automatically by the fastrack email marketing system in the following sequence:

1. An email ‘Thank You for Booking with ABC Tours’ is sent after booking for tour has been made.
2. An email containing ‘Tour Itinerary and Special Requirements’ are sent one week prior to tour.
3. A SMS with ‘Looking forward to meeting you tomorrow & Reminder’ is sent one day before the Tour.
4. An email with ‘Thanks for joining ABC Tours’ (also containing a survey ABC Tour’s overall experience) is sent one day after the tour is completed.

HOTEL CASE STUDY:

An example of how an accommodation provider uses the Client Communication Experience Program – Aristocrat Apartments

Each reservations consultant fills in the details of their guest and other information such as check in and check out dates. After this has been completed, a series of personalised messages are sent out automatically by the fastrack email marketing system in the following sequence:

1. An email ‘Thank You for Booking with Aristocrat Apartments’ is sent after booking is made.
2. An email ‘Special Requirements, Other Services Available’ (asking for any special requirements such as check out time and other services available such tours and dinner bookings, this is an opportunity to add-on sales!) is sent one week prior to check in.
3. A SMS ‘Looking forward to your arrival at Aristocrat Apartments!’ is sent one day prior to check in.
4. An email ‘Thanks for staying with Aristocrat Apartments’ (including a survey on the guest’s overall experience) are sent one day after check out.

 RESTAURANT CASE STUDY:

An example of how a restaurant uses the Client Communication Experience Program – Gianni’s

The host or member of the wait staff invites a diner to fill out a form to join Gianni’s VIP Diners Club to receive exclusive discounts and special privileges after dining. After this has been completed, a series of personalised messages are sent out automatically by the fastrack email marketing system in the following sequence:

1. An email ‘Thank You for Joining Gianni’s VIP Diners Club’ is sent out after signing up.
2. An email with a ‘Special Dining Offer’ is sent two week after signing up.
3. A SMS ‘Dining Reminder’ (also asking for seating preference etc) is sent 1 day before booking.
4. An email ‘Thanks for dining with Gianni’s’ (including a survey about overall customer experience) is sent one day after dining.

For further information on how our we can help you fastrack your business and profits using fastrack email, contact us now.

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