Customer eMail Capture
Benefit from the Most Inexpensive and Effective Marketing

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The shift toward online distribution requires EVERY travel, tourism and hospitality businesses to develop a comprehensive email marketing strategy to establish interactive relationship with their customers. TA Fastrack provides effective customer email capture and email marketing strategies that provide businesses with trackable and measurable media to get their sales message nationwide and globally.

Today customer email capture and marketing to the businesses own email list have become the most inexpensive and effective marketing tools. The Aberdeen Group indicates that email marketing has grown more than 270% since 2000 and this rapid growth is expected to continue well into 2007. An estimated 30 billion permission-based email messages were sent in 2001; a number that will grow to 250 billion in 2007 (Winterberry Group).

TA Fastrack has extensive experience in delivering email marketing strategies in the travel and hospitality vertical, from large brands to small boutique businesses.

Name of TA Fastrack Service:
Customer Email Capture Strategy

Consulting Service Type:
Written Report + Ongoing Consultation

This TA Fastrack service is ideal for:
Travel Agents, Wholesalers, Tourism Suppliers, Tourist Boards, Attractions, Events, Hotel management companies, independent hotels, branded hotels and franchisees, resorts, casinos, hotel representation companies, condos and time shares, boutique hotels, extended stays and corporate stays, other lodging companies.

TA Fastrack Service Features:

• Implementing a simple, inexpensive and very attractive functionality that allows real-time customer email capture on the hotel website
• Developing an Action Plan for customer email capture
• Online Email Capture Strategy
• Offline Email Capture Strategy
• Organic Email List Growth Strategies
• Customer segmentation into interest categories (e.g. business, leisure, meeting planers)
• Planning e-Newsletter campaigns to hotel own email list
• eNewsletter creation and production, without the expense of a web designer or HTML programmer
• Email marketing campaign management
• Tracking functionality (emails reviewed, emails opened, emails bounced, opt-outs)
• Creation and management of a single customer email database
• Easy upload of all email lists
• Virtual Brochure “On Demand”

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