Benefit from the Most Inexpensive and Effective Marketing

E-mail Marketing is an integral part of any online marketing campaign that forms a direct channel with your customers that can be utilized for sales, maintaining loyalty or for generating further revenue leads. It also allows for a much more personal and interactive relationship with customers that reward the business, which generates potentially the highest response rates and revenues.

With the shift in the industry towards online distribution EVERY travel, tourism and hospitality businesses needs to develop a comprehensive email marketing strategy to establish interactive relationship with their customers. fastrack marketing provides effective customer email capture and email marketing strategies that provide businesses with trackable and measurable media to get their sales message nationwide and globally.

Key features of our E-mail Marketing services include:

• Formulating your E-mail marketing strategy
• Developing an Action Plan for customer email capture
  • Online Email Capture e.g. setting up E-mail subscription option in your website
  • Offline Email Capture Strategy
  • Organic Email List Growth Strategies
    
    
• E-mail list management and hosting using our own system fastrack email
• Cleaning your existing E-mail list to avoid Spam
• Creation of E-mail templates
• Higher deliverability rates
• Implementation of E-mail marketing campaigns
• Detailed E-mail marketing reports for every campaign

Why E-mail Marketing?

• Allows you to build customer and reseller loyalty, acquire new customers, do sales support actions, cross sell and up sell.
• Return on Investment (ROI) is higher than any other media (press, television, radio, direct marketing), according to the Direct Marketing Association research.
• Forrester Research found that campaigns sent using customer house lists achieve a 10% click-through rate. Of this click-through, 2% result in a purchase.
• "54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts."
  Source: DMA Interactive
• Jupiter Communications estimates that while paper-based campaigns receive only a 1 or 2% response rate on average. E-mail campaigns have a response rate of between 5 and 15%.

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