Complete eMarketing Programs
Build Your Robust eMarketing Strategy

Internet marketing in the travel, tourism and hospitality sector requires in-depth knowledge and expertise in three critical areas: the industy itself, advertising & marketing, and the Internet.

TA Fastrack has pioneered many of the 'best practices' in industry Internet marketing and direct online distribution. TA Fastrack has extensive experience managing the eMarketing activities for more than 60 travel, tourism and hospitality companies, from large brands to small boutique businesses. This expertise translates into saving precious marketing dollars for its clients.

Effective Internet Marketing Strategy
An effective eMarketing strategy utilizes all the market resources and channels available on the Internet. This includes implementing a robust Search Marketing Strategy, Email Marketing Strategy, Customer eMail Capture Strategy, Online Sponsorships, Link Creation and Link Popularity Strategy, etc. All of these strategies are well within your reach. TA Fastrack provides in-depth knowledge and industry expertise to help travel and tourism successfully compete online.

eMarketing and its various formats can be used successfully as a direct response vehicle (short-term, results-oriented) or as a branding tool (long-term and meets strategic goals). We recommend you focus your resources on eMarketing formats that are best used as a direct response tool:

• Search Engine Marketing
• Email Marketing
• Link Popularity
• Online Sponsorships
• And to a lesser extend focus on Display Advertising (banner ads)

TA Fastrack Internet marketing services include building a comprehensive eMarketing strategy for your business, customized to take into account the your concrete requirements, product aspects and budget, its unique challenges and comp set, and its environment and destination characteristics. This strategy usually includes:

Search Engine Marketing:

• Organic/Natural Listings
• Paid Inclusion
• Keyword Marketing (Pay-per-click marketing - PPC)
• Local Search Marketing

Email Marketing:

• Email Capture Strategy
• Email Marketing to Own opt-in list
• Travel agent email marketing
• Meeting planner email marketing
• Email sponsorships on email newsletters to important customer segments (e.g. spa, wedding, honeymoon, meetings, golf, lifestyles, etc)

Link Popularity:

• Link Creation Strategies
• Link Popularity Strategy

Online Sponsorships:

• Destination sites
• Customer segment affinity sites
• Travel and hotel directories
• Email sponsorships
• Lifestyle activity sites

Please complete the Information Request Form. Tell us a little about yourself and your needs and we'll contact you shortly. Use this form to request a FREE Internet Audit of your Internet Marketing Readiness.

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