Increasing your ranking and sales

Search Engine Optimisation is perfect if you would like to reach a larger online audience and increase your online sales and lead generation. We've helped hundreds of travel, tourism and hospitality businesses achieve their search engine ranking goals. Don't just take our word for it, watch our customers talk about their success in their own words. Our SEO service is focused on long-term success in key search engines like Google, Yahoo! and NineMSN.

In colaboration with our online marketing partner you will receive:

• 'Top 10' Rankings Guarantee
• Detailed competitive analysis
• Extensive keyword research
• Ongoing support from your own online marketing consultant
• Ongoing consulting and reporting
• Comprehensive search engine optimisation recommendation report
• 'Top 10' Rankings Guarantee

10 ‘Top 10’ Rankings’ Guaranteed*
TA Fastrack guarantees to get you ten ‘Top 10’ ranks across Google, Yahoo and MSN* over the course of the program or we continue to work on your site for free until we do. Our SEO programs start from just $250 per month.

Search Engine Optimization is perfect for :

• Businesses that want to rank higher in the search engines
• Businesses wanting more leads and potential sales
• Businesses wanting to reach customers when they are searching for a product, looking to make a purchase
• Businesses wanting analysis of their competitors' websites
• Businesses wanting higher website visibility
• Businesses looking for a complete online marketing solution

What is Search Engine Optimisation?
Search Engine Optimisation (SEO), is a process that helps websites get higher rankings in the natural search results of popular search engines such as Google, Yahoo and Live Search!

The process involves a detailed analysis of a websites design and layout with a focus on content, links, blogs and keeping content fresh.

A critical step is deciding the search term or keywords that you want customers to use when finding you in search engines. This requires an understanding of the services offered by the website, the likely terms customers will use when searching for these services and the competitive environment (i.e. How many other websites are competing for the same search terms or services).

Search Engine Optimisation is best conducted by a trained and qualified specialist who understand current industry trends and best practices, and who will work to understand your business and target customers.

What is an SEO campaign?
A search engine optimisation campaign is a process of identifying the target customers, where these customers are likely to be located, the products and services that are being promoted, the likely search terms potential customers will use, identification of relevant directories or websites that could link to your website and then a thorough review of the website.

A SEO campaign should be designed to last several months for the initial phase and then move to an ongoing process of reporting, monitoring and maintenance. It is not a once off process. As soon as you stop working on the SEO campaign you increase the risk of the websites ranking beginning to slip over time.

What is the SEO Process?
We firstly look at your business and your website. We spend time with you trying to understand what search terms and key phrases your customers use to find you in search engines. This is one of the most important steps in the search engine optimisation process. It's important that we understand which is the right audience for your products and services and what the level of competition is for each key-phrase.

If required, we will make changes to your website to optimise the code for search engine spiders and your visitors. We also consider other contributing factors such as the number of sites linking to your site. If we need to, we make increasing the number of in-bound links a key factor of your campaign.

Throughout the campaign we monitor your web site traffic and analyse which search terms are generating traffic and which search terms are leading to a sale, a lead or an email subscription. Our focus is to generate highly targeted traffic to your website.

We report this on a regular basis, making sure you are completely informed about all aspects impacting your campaign, your website and your traffic.

Call us now on +61 7 36301298 to increase your website's traffic. Or complete our FREE Website and Search Engine Ranking Report.

*The following sets out the terms and conditions for TA Fastrack's SEO Guarantee.

• Offer applies to all new TA Fastrack SEO service contracts over 12 months.
• Does not apply to any domains that are blacklisted or become blacklisted during the program.
• Does not apply if the client or clients agent (such as a web designer), makes any changes themselves to copy, content, alt tags, images, keywords, meta tags or menus on the website without prior agreement from TA Fastrack. This is to ensure that all changes are done so in accordance with proper SEO techniques.
• A 'Top 10' position is counted when a keyword phrase appears in the first page of results for either Google (web), Google (Aus), Yahoo! (web), Yahoo! (Aus), MSN (web), MSN (Aus). The same keyword phrase appearing in the multiple search engines above counts as multiple ‘Top 10’ listings.
• A 'Top 5' position is counted when a keyword phrase appears in the first five organic listings of results (excluding maps listings) for either Google (web), Google (Aus), Yahoo! (web), Yahoo! (Aus), MSN (web), MSN (Aus). The same keyword phrase appearing in the multiple search engines above counts as multiple ‘Top 5’ listings.
• The ‘Top 10’ or 'Top 5' positions tally is cumulative and the guaranteed number of positions does not need to occur at the same time.
• The guarantee only applies to clients who accept our keyword optimisation recommendations at the beginning of the program or have their keyword optimisation list approved by TA Fastrack.