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TA Fastrack performs a comprehensive brand website comp analysis and provides recommendations (Brand Website Gap Analysis). TA Fastrack uses its proprietary FastrackScore system to evaluate the various aspects of the brand website usability, functionality, customer segmentation, search engine readiness, and many more attributes of the brand website and its comp set websites. The system evaluates over 220 data analysis and comparison points according to best practices and supported by industry research.

Name of TA Fastrack Service Package:
Brand Website Gap Analysis & Recommendations

Consulting Service Type
Audit, research, analysis & recommendation written report + phone consultation

This TA Fastrack service is ideal for
Travel Agents, Wholesalers, Tourism Suppliers, Tourist Boards, Attractions, Events, Hotel brands, luxury and boutique hotel brands, hotel management companies (HMC), independent hotels, branded hotels and franchisees, resorts, casinos, hotel representation and marketing companies, CVBs and DMO's, condos, boutique hotels, and other lodging companies.

Features of the Service Package

Audit & Analysis Charts

• Summary Table
• Website Navigation
• Search Functionality
• Reservation Functionality
• Rates & Specials Strategy
• Dynamic Packaging
• Rich Media
• Website Copy + Descriptions
• Destination Web Strategy
• Property Section
• e-CRM
• Building Trust
• Book with Confidence and Best Rate Guarantee
• Loyalty Program (LP)
• Personalization
• Customer Segmentation
• Business Travel
• Leisure Travel Segment
• Lifestyle Activities
• Group Travel
• Meetings & Events
• Weddings & Honeymoons
• Search Engine Friendliness
• Consumer Generated Content

Please complete the Information Request Form. Tell us a little about yourself and your needs and we'll contact you shortly. Use this form to request a FREE Internet Audit of your Internet Marketing Readiness.