Corporate Website Optimization

• eCommerce Solutions Home

Direct Online Marketing and Distribution starts and ends with your business website.....so the goal is clear......create a fully optimized website and drastically improve website user-friendliness, search engine-friendliness and travel booker-friendliness. This is achieved through a website optimization strategy. This will inevitably enhance the website usability and performance, improve visibility on the Internet, increase conversion rates and boost Internet-related direct-to-consumer bookings.

A website optimization strategy involves turning your websites into a 24/7 sales force, improving website navigation and functionality, online reservation process and functionality, customer e-mail capture, eCRM features, trust building aspects, etc.

Name of TA Fastrack Service Package:
Brand/Corporate Website Optimization and Re-Design

Consulting Service Type:
Website optimization audit, optimization and re-design based on industry's best practices

This TA Fastrack service is ideal for:
Travel Agents, Wholesalers, Tourism Suppliers, Tourist Boards, Attractions, Events, Hotel brands, luxury and boutique hotel brands, hotel management companies (HMC), independent hotels, branded hotels and franchisees, resorts, casinos, hotel representation and marketing companies, CVBs and DMO's, condos, boutique hotels, and other lodging companies.

Features of the Service Package:

• Analyze current and future business model
• Assess customer segmentation and identify market segments
• Develop website optimization analysis and strategy
• Website Navigation Map
  • Global Navigation
  • Main Navigation Tier
  • Actionable Navigation Tier
  • Sub-Navigation Tier
  • Support Navigation Tier
  • Property-Level Navigation Tier
• Website Creative Mockups
• Website copy audit and optimization analysis:
  • Home Page: keyword density, H1 Headers, page titles, description and meta tags
  • Main Pages: keyword density, H1 Headers, page titles, description and meta tags
• Website design and build out
• Flash animation on Home page
• Project management
• Website launched
• Pricing based on number of pages, features and functionalities

Please complete the Information Request Form. Tell us a little about yourself and your needs and we'll contact you shortly. Use this form to request a FREE Internet Audit of your Internet Marketing Readiness.