PPC Marketing Audit and Best Practices

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Search Marketing has become the most popular online advertising format. Over 40% of all advertising dollars in Australia will be spent on search marketing (keyword buys).

TA Fastrack is one of the very early adopters of Pay-per-click (PPC) Marketing. Our consultants have been actively using and devising PPC campaigns for many years. Over this time TA Fastrack has managed the PPC marketing campaigns of many travel, tourism and hotel companies.

Allow TA Fastrack principals to evaluate the existing Search Marketing campaigns and search marketing performance. Make sure your internal team or current vendor is spending your marketing dollars wisely and generating the return you expect. TA Fastrack principals have nearly twenty years of Internet and search marketing experience, have created many of the best practices in the field, publish extensively in this field, and teach best practices in graduate programs.

Name of TA Fastrack Service Package:
PPC Marketing Audit and Best Practices

Consulting Service Type:
Audit, research, analysis & recommendation written report + phone consultation

This TA Fastrack service is ideal for:
Travel Agents, Wholesalers, Tourism Suppliers, Tourist Boards, Attractions, Events, Hotel brands, luxury and boutique hotel brands, hotel management companies (HMC), independent hotels, branded hotels and franchisees, resorts, casinos, hotel representation and marketing companies, CVBs and DMO's, condos, boutique hotels, and other lodging companies.

Features of the Service Package:

• Audit of the Internet marketing Budget and its Search Marketing Allocations
• Audit the utilization of all five search marketing aspects:
  • Natural (Organic) Listings
  • Paid Inclusion Listing Services
  • Keyword Search Marketing (Pay-per-click Marketing - PPC)
  • Local Search marketing
  • Meta (Vertical) Search Marketing
• Audit the utilization of best practices for successful PPC marketing:
  • Global Search PPC Campaigns
  • Local Search PPC Campaigns
  • Direct Response PPC Campaigns
  • Thematic PPC Campaigns
  • Event-based PPC campaigns
  • Brand Building PPC Campaigns
• Audit the Brand Building vs. Brand Erosion aspect of current search marketing campaigns
• Audit the PPC campaign set-up:
  • Multi-Ad Group vs. Single Ad Group Property PPC Campaigns
  • Search Network vs. Content Network
  • Countries and Territories
  • Use of Dynamic Text
• Audit the Management of the PPC campaigns:
  • CPC (Cost Per Click)
  • CTR (Click Through Rate)
  • Keyword Matching: Exact Match vs. Broad Match
• Keyword Terms:
  • Generic vs. Highly Targeted Keyword Terms
  • Use of Competitor-Related Keyword Terms
  • Customer Segmentation Analysis
  • Missing Important Keyword terms
• Quality of the Landing Page
  • Google AdWords Landing Page Algorithm
• Written Report with Action Plan and recommendation

Please complete the Information Request Form. Tell us a little about yourself and your needs and we'll contact you shortly. Use this form to request a FREE Internet Audit of your Internet Marketing Readiness.