The Web is changing the face of the travel and tourism industry forever. If is critical for survival you use this highly profitable medium of marketing and communicating with your clients.....and millions of potential clients. If you don't, you could get left behind and lose countless sales. If you do use it effectively, eMail and Web Marketing can become incredibly lucrative for any travel and tourism business.
Why you need to invest in this module?
To give you an insight......did you know that in Australia there are millions of consumers which use email and the web as part of their daily lives? And, that million's of Australians who have the desire --- and means to --- use and utilise the services of travel related businesses that communicate to them via the web and emails. Could this be the reason why you're losing sales to your competitors who use eMail and an effective Website?
Our research has shown that only a limited number of travel businesses in Australiasia use the web and email marketing to their full potential. Our research has also shown that is a very smart business decision to use email and web marketing. Why? Because demographics highlight that the current market is hungry for travel related businesses to communicate to them online and then book. It's the fastest, most effective and instantaneous form of sale and communication there is. Other forms of sales and marketing can cost you thousands and thousands of dollars.
This interactive training module will show you how to use eMail marketing and how to create an effective website that is profitable and gets you the results you want.....even if you are on a limited budget. The audio CD's are unique for they are a live recording of an eMail workshop specifically written for the travel, tourism and hospitality industry by the eCommerce team at TA Fastrack. This will guarantee that what you learn you can use immediately the very next day in your business.
Module includes :
- 200+ page comprehensive workbook covering hundreds of topics
- 2 hour LIVE recording of our 'How to Profit from eMail Marketing' workshop on CD presented by Adrian Caruso (valued at $129)
- BONUS #1
Coaching session to assist in implementing your eMarketing strategy (valued at $385)
- BONUS #2
42 page eBook 'Scientific Advertising'
This is THE must-read bible of advertising. The content is brilliant. Talk to anyone who is anyone in advertising and marketing and chances are they will tell you that they owe their success to what's inside the pages of this book.
- BONUS #3
Access to Closed User Section which features examples of good enewsletters and websites and eMail & Web Marketing articles
All this for just AU$295 - Order now here
Here are just of the things you will learn:
eMail Marketing Section
- Why bother with eMail and Web Marketing? Why it's important!
- eMail Marketing - why it's the most effective medium to drive sales
- Statistics of eMail marketing
- Subject Lines - Learn why your subject line is the key to a successful email promotion and avoid the mistakes made by 99% of all marketers
- Learn the steps to guarantee that your emails and web marketing won't be read
- Newsletter Marketing - how it can keep you at the top of your target consumers minds
- Return on Investment - How to gain control over your email and marketing expenditure and access hundreds of clients for little or no cost.
- HTML vs Text - Discover how to design emails so that they make the sale every time, and find out the secrets to catching the readers attention even when they only scan! Plus find out which style produces 300% better results.
- Avoid the triggers - Learn the words that get trapped by span filters. Learn the words to are guaranteed to kill your campaign.
- 5 Killer - subject line angles to ensure your email gets read every time.
- Top Case Studies - Learn how to write the best emails, and the top 25 subject lines you need to use.
- Know the Rules - Make sure you comply with new legislation governing eMail marketing. Plus, learn how to maximise your subscriptions, and work within the limitations.
- List Building - Find out the the critical differences between single opt-in, confirmed opt-in, and double confirmed opt-in.
- Success Stories - Find out how one business made $100,000's out of web and email marketing.
- Permission Marketing - What it is and how you can use it to your advantage, learn how you can stand out from the masses.
- Viral Marketing - Build lists and learn how to get a thousands on your list in weeks. Build lists from people who want to hear from you. Buzz marketing and how you can generate referrals and explode your lists.
- Selling works best on... Discover the 3 best days to best days to generate travel sales, plus find out the worst days to send email campaigns.
- Once off doesn't make the cut- How frequently you should email to gain maximum impact and exposure over time. Plus find out how much is to much to email.
- Best day and time to email - For you to get maximum readers there is a time and a day you should be scheduling campaigns. Learn how to take advantage of this and gain the highest exposure and response.
- How do you build trust with customers online.
Web Marketing Section
- What is and how to profitably use SEO (Search Engine Optimization), Keywords, Pay Per Click advertising
- Why you need a to have a sales force that works 24/7
- How do you start up a website? What do you do first? What are the biggest issues to consider? Even if you do have a website, you may be ignoring these vital issues.
- Why do most web sites look like wallflowers? How can you create one that people can't help but revisit?
- Why partners are so vital to your eCommerce strategy and how you simply cannot do without them.
- Unfair Advantage - How to gain an unfair advantage over your competitors email and marketing campaigns.
- What's the one factor that will save you thousands of dollars, yet almost every website without exception, totally ignores it?
- How to psychologically motivate customers to buy from you all the time. The Power of sequential selling and why your customers will thank you for it.
- 12 month calendar - Have the next 12 months planned and focused. Learn what you should be marketing and emailing over the next 12 months when, where, who, and why.
- How to drive the customer from the landing page to the sales page? Why most websites confuse clients.
- Web Marketing Guru - How to think like and email and marketing wizard
- What are the design considerations at play? How do you psychologically get them to follow a pre-defined path?
- Which factors create credibility online? What turns people off? What do you absolutely need to have and what can you drop?
- How do you get a steady stream of subscribers to your website without paying a cent in advertising or publicity?
- The Three Pronged System. How it will change the way you look at your business forever.
Click here to download the Table of Contents page.
How to Profit from eMail & Web Marketing - Business Success Module
| Item |
Included |
| Comprehensive Training workbook 200+ pages |
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| |
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| 2 hour LIVE recording of our 'How to Profit from eMail Marketing' workshop on CD presented by Adrian Caruso (valued at $129) |
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| |
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BONUS #1
telephone coaching session to assist in implementing a eMarketing strategy (valued at $385) |
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| |
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BONUS #2
42 page eBook 'Scientific Advertising' |
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| |
|
BONUS #3
Access to Closed User Intranet featuring examples of successful enewsletters and websites PLUS lots of other eMail & Web Marketing articles |
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| |
|
Your investment |
$295.00 |
| Hard Copy (Delivery within 5 working days) |
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