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Workshop

Risk, Crisis and Recovery Management Workshop for Australian Travel Professionals

Every day media headlines cover events which impact on the travel industry - civil unrest in Tonga, a coup in Fiji and the high cost of oil worldwide are just some of the issues which impact on our industry.

Australian travel industry professionals have faced an unprecedented variety of recent crisis events ranging from international events such as September 11 in 2001, the Bali bombings of 2002 and 2005, SARS in 2003, the Indian Ocean tsunami in 2004, the 2006 coup in Fiji, terrorism in Europe, the USA, Middle East and SE Asia, to local crises - the 2001 Ansett collapse, successive droughts, bush fires and storms. Closer to our desks we have found that travel agents, hoteliers and wholesalers are challenged by internet marketing, reduced airline commissions, direct marketing by principals and an increasingly competitive, technological and price sensitive business environment.

TA Fastrack, headed by Adrian Caruso, Australia’s leading provider of travel management coaching and marketing workshops and Dr David Beirman, Director of Struan & Associates, tourism crisis and recovery management specialist, have joined to present Australia’s first crisis management training seminars designed specifically for Australian travel professionals. Others have promised this course, we deliver.

QBE Travel Insurance Manager Kirsty Thomas and Victorian State manager Michelle McIntyre will also be making presentations respectively at the Sydney and Melbourne courses entitled "Insurance and Risk Management for Australian Tourism Professionals" as an integral part of the risk and crisis management courses.

Integrated risk, crisis and recovery management training for Australian travel professionals is long overdue prompting this course to outline the strategies Australian travel professionals from all segments of the industry urgently require to manage the crises and challenges in 2008 and future years. Since 2003 Beirman has trained over 2,000 travel agents from 22 countries in crisis management. This custom-designed course for Australian travel professionals is the most comprehensive of its type ever presented – giving Australian travel professionals a winning edge.

Key Benefits

  • Strategies to overcome direct threats to retailers of reduced commissions, direct marketing by principals and internet marketing.
  • Making risk management profitable to your agency and business.
  • Insurance your clients and your business.
  • Contingency planning to minimise exposing of your business to crisis event.
  • Identifying the distinction between media created perception and fact and profiting from it.
  • Understanding tourism security and safety and profiting from it.
  • Enhancing your status from order taker to travel expert.
  • Successfully selling destinations which others believe are no go zones.
  • Identifying the best and most reliable sources of information about the real extent of crisis situations.
  • Instilling confidence in your clients and their families through your own grasp of crisis situations.
  • Identifying allies and sources of assistance during a crisis.
  • Simulation game to put into practice the concepts learned during the course.

About your Presenter:

Dr David Beirman is well known to the Australian travel industry. with over 26 years experience in retail travel agencies, wholesaling, consolidation and destination marketing. He also lectures tourism part-time at UTS. Beirman was Director of the Israel Government Tourism Office in Sydney between 1994-2006. From 2001-6 he was founder, inaugural Chairman and National Secretary of the Eastern Mediterranean Tourism Association (EMTA). Since the publication of his book “Restoring Tourism in Crisis” in 2003, Dr Beirman has been invited as a keynote or major speaker on tourism crisis management at academic and tourism industry conferences in 15 countries (including Australia).

He has conducted crisis management training seminars for over 2,000 travel professionals from 20 countries including Thailand, Vietnam, Philippines, Israel, Fiji, Korea, Trinidad & Tobago, Jamaica, Canada and the USA. In the week prior to the TA Fastrack courses in Australia, Beirman will have completed crisis and recovery management training for the tourism industry leadership of Fiji. NB This course is run after office hours so there is no disruption to your working day.

What people said about the last workshop:

Liked discussion of topical issues, meeting other travel professionals, an interesting simulation game.
Juliet Eckford, Legal Assistant, Cordato Partners.

The simulation game and the role playing made the situation feel real. Really enjoyed the issues in crisis and marketing. Vicky Gonda, Managing Director, Jetset Rose Bay.

Practical and informative, opened new approaches. The interactive session was good. David had good presentation skills, he was animated and enthusiastic.
Alan Wolf, CEO, Bay Travel.

Liked the use of current examples. David has an extensive knowledge and was well experienced.
Kris Benn, Assistant Manager, Department of Industries, Tourism & Resources.

Wide range of content covered. Liked the interaction with the audience and the presenters’ enthusiasm.
Alastair Scott, General Manager, Travel Indo China.

A wide array of topics were covered.
Chakrapani, Marketing Manager, Des Space Travel.

The simulation was a useful application of the earlier learning. The explanation of the SWOT, the 4R’s. Overall a good seminar.
Ted Beecher, Director, FCJ Risk Solutions.

Good general views of practical issues such as timing to consider and how to prepare.
Satu Raunola, Director, Finnesse Communications.

Liked the simulation case study at the end of the seminar.
Adelene Sharma, Marketing Coordinator, NRMA Motoring and Services.

Clear structure, clear presentation, even standard.
Anthony Cordato, Principal, Cordato Partners.

Covered a wide range of scenarios, very informative and entertaining. David is a great speaker.
Vickie White, Team Manager, Ursula King Travel.

 

For more information on our workshops, presentation or teleseminars , call 61 7 3630 1298 or email us.

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