Niche and Special Interest Travel SUCCESS
Your Passport to the Riches of the Biggest Growth Travel Segment

"Sometimes we stare so long at a door that is closing that we see too late the one that is open"
Alexander Graham Bell

Why Niche and Special Interest Travel?
Because it is extremely profitable when marketed and packaged properly. Customers most likely to purchase a special interest tour are more educated and affluent. Whether that interest is bird watching, archaeology or genealogy this clients has the desire and the money to take such trip. Travel agents will also make more in revenue for the cost of most special interest tours is greater than the cost of mainstream tours. Consumers who book Niche and Special interest travel also often requires the skills and knowledge of a good travel agent therefore will guarantee your survival well into the future.

The client is willing to pay that extra cost because of the perceived value offered by such a tour. One of the reasons that the airlines are so eager to sell directly to the public is because of the purchase of an airline ticket is perceived as not very difficult! Planning a hiking trip to India, however, is another story! It will take a consumer a considerable amount of time to do the research and there is a very real possibility of making serious errors. Other reasons why you should focus on Niche and Special Interest travel include:

1. Strong relationships with a few tour operators or ground suppliers increase commissions and incentives.
   
   
2. Specialisation in a destination or type of travel provides you with a comfortable level of expertise that leads to a sense of pride in work.
   
   
3. As an expert in a particular destination or niche, you develop a reputation both in and out of the industry and can make a contribution to the industry as a whole. Who wouldn't like to have someone call and say 'You have been recommended as the expert on (for example) accessible travel to Europe."
   
   
4. As you develop special interest focus, you are more productive, since research and planning will require less time.
   
   
5. As you become more successful in your niche, travel suppliers will actively court you to provide travel opportunities.

There are a lot of clients looking for this kind of agent right now. The problem is, most travel agents aren't looking for them. They're more concerned with saving that student $10 on their next trip home or finding a lower priced motel.

Luxury travel, Adventure travel, Eco tourism, Cultural and Historical, Culinary and Wine Tours, Cruising, Religious and Spiritual travel, Accessible, Gay and Lesbian travel are just a few of the many areas that will be covered in this exciting new workshop.

Learn about :

1. The psychology of selling niche/special interest travel and capturing this premium market.
2. The what and why of niche travel
3. How to control and master the buying patterns, motivations, and emotions of consumers within the niche travel market
4. Worldwide trends that Affect the Travel Business and why Niche Travel is so profitable
5. Identifying who your future customers are
6. The marketing tools and techniques needed to profit from this market
7. Finding the Niche that is right for you....learn about 120 of the most profitable
8. Learn how to identify your own special interest client
9. What niche/special interest travelers look for and what elements really motivate them spend money with you
10. Going outside your area by using the Internet to develop and promote your specialty
11. How to design and implement a marketing and business plan to highlight your specialty
12. How to offer unique products whilst earning larger commissions
13. How to sell you, your agency and your brand before price in this market
14. How up sell and cross sell luxury travel products.
15. How to ensure your niche/special interest sales skills are at their peak.
16. How to ensure that the niche/special interest travel market sees you and your team as experts.

BUT...only a limited number of travel companies cater for the niche and special interest travel market, which raises the question as to why you are not?
It is a proven fact that it's a smart business decision to focus your business on a particular niche/s because research shows that the market is hungry for these types of travel agents. It is also a matter of SURVIVAL.

Your Workshop Presenter

• Adrian Caruso, TA Fastrack CEO, Head Consultant, Master Business Coach

Who should attend?
Travel Business owners, operators, managers, suppliers and travel agents who currently sell or are looking to sell niche / special interest travel and are interested in capitalising or excelling their position in the market - profitably.

FULL Day of Knowledge Packed Idea Exchange
We understand that your time is valuable, that is why we appreciate you taking the time to be pro-active about growing your business. This is what separates your business from the competition, so we make it easier for you turn up, listen, exchange ideas, network and walk away with 100's of profitable ideas to implement straight away.

$349 is a lot of money for one day
And that is what your investment will be to join us. However consider the time you will save and the money you will make when you change the focus of your travel business to the most lucrative area of the market. By implementing only a few of the strategies, systems and ideas that you will learn in the workshop, we guarantee they will make you and your business successful.

Why TA Fastrack?
It is in the best interests of all travel businesses to align themselves with a business coaching, consulting and industry training company that can has a proven history of helping travel businesses fastrack profits. Especially in the niche/special interest travel market, TA Fastrack is proud to be the leader in this area and has helped many travel businesses capitalise on this growing travel market. This day of knowledge is a packed idea exchange for all travel business owners.

These workshops are presented in a non-hype down to earth fashion. The workshop is a risk free way to substantially increase your leads, sales and profits...guaranteed.....even if your marketing budget is small. The things you will learn are simple and easy to implement.

What others have said about our recent workshops:

New ideas, positive steps to take, a better understanding of all aspects covered. Very practical advice.
Julie Eggenhuizen, Managing Director, Getabout Adventures.

Simple and effective tools that can be implemented immediately in our business.
Rob Cecconi, General Manager, Sportsnet Holidays.

I really enjoyed the day. It opened my eyes to a myriad of exciting possibilities for my business.
Terry Smit, Director, Go West Tours.

Very inspiring and motivating. A welcome change to have someone understand the competitiveness of the tourism industry.
Natalie Carey, Director, Got2 Go Car Hire

Learnt how to grow and how to learn.
Dorothy Johnson, Mike Ball Dive

Liked seeing some of the initial steps I can take to improve business/profits.
Alison Brown, Owner, Glovalley B&B Cottages.

I found the seminar informative, inspiring and I am now swimming with ideas to take my business through a more positive website and enewsletter campaign.
Dale Goulding, Director, Deep Powder Tours.

	To secure your place NOW, book securely online to reserve my seat		Post the completed registration form to: TA Fastrack P.O. Box 827 Hamilton, QLD 4007
	Fax your completed registration form to 07 3216 4746		Call the TA Fastrack Events team on 07 3630 1298.

PLEASE NOTE :Cancellations : All sales are final. Should you be unable to attend, a substitute participant is always welcome. No refunds will be given. All seminars will be held in a central city location with plenty of public transport and ample parking nearby. You will be advised of seminar parking arrangement upon confirmation of your registration.