 |
 |
 |
 |
 |
 |
 |
Beyond any doubt the most powerful marketing tool at your disposal in the accommodation industry is email - acknowledged by many as the 'killer' application in marketing. Yet our research has shown that so many hotels FAIL to use it effectively and profitably. To truly access the power of email marketing (and profit from it) you need to know the secrets in plain English. This webinar will show you precisely this and much more!
During this webinar, learn:
- Why Email Marketing is the most cost effective medium to drive bookings.
- Australian Spam compliancy and your reputation.
- Email marketing mistakes to avoid.
- Converting a subscriber into a customer.
- Database growth strategies.
- Dozens of ideas on what to say and what NOT to say.
- What day/time is the best to send your email campaign.
- Frequency – picking the right regularity
- Opening your email – get your readers to trust you.
- Pictures – are they necessary?
- Prime real estate in email marketing.
- Subject line do’s and don’ts.
- Subscribe page – what and how much to ask for.
| Date | Time | |||||||||||
| 22 May 2012 | 1pm - 2.30pm AEST (Sydney Time) | Cost: AU$99 |  |
About your Presenter
|
|
Your webinar presenter is Adrian Caruso, one of Australia and New Zealand's leading hospitality and tourism marketing and business experts. Adrian's first hand knowledge of the industry is vast with his family having been in the industry since the early 1960's. His father the Hon. Sir Carmelo Caruso O.A.M owned one of the first travel companies in Queensland which included a travel agency and several hotels. Adrian knows what it takes to be the best in the accommodation industry and knows how to get his client to achieve maximum occupancy consistently. Adrian's charismatic and unique presenting style, and his 'real-life accommodation examples' of 'the best practices' are guaranteed to inspire and motivate you to take action, no matter how small or large your property is.
|
|
||||
 |
NOTE: A webinar is a web-based seminar, which you listen to on your computer. It is a seminar, but on the web. You will need speakers or a headset to listen to the presentation.
Please note: Cancellations - All sales are final. Should you be unable to attend, a substitute participant is always welcome. No refunds will be given.
Read below what others said about our previous email marketing webinars:
The day was both incredibly valuable and enjoyable.
Fiona Corsie - eMarketing Administration - APT Group
Adrian has highlighted a number of points that will assist us with our emarketing in the future.
Jeff Diamond - Operations Manager - FBI Travel
Overall very informative. This seminar has provided a lot of great tips that I will be able to use to improve our emarketing. Very worthwhile. Thanks.
Sarah Robinson - Marketing Manager - Scandinavian Airlines.
Our webinars are proudly sponsored by:
Click here to return to the training page.