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Training for the travel and tourism industry

Course Details:

Did you know for the first time ever, Australian internet usage has overtaken TV viewing for the first time with Australians spending around 13.7 hours per week surfing the net with email now being their preferred communications method with the majority utilising the services of travel related businesses that communicate to them via the web and emails?**

And did you know that over 62% of international tourists planning to visit Australia used the Internet for information before coming to Australia and at least 40% booked at least part of their travel online?*

Beyond any doubt the most powerful marketing tool at your disposal in the travel and tourism is the Web and eMail. It is acknowledged as the 'killer' application in marketing in the industry. Yet our research has shown that so many travel and tourism businesses FAIL to use it effectively... and profitably. For some it can sometimes be daunting and scary because of the technology associated with it and the confusion of what Action Plan to use. To truly access the power of eMail and Web marketing ... and profit from it... you need to know the secrets in plain english... and this training session will show you precisely this and much more!

This training session will show you how to use eMail and all the various types of Web Marketing to instantly fastrack your profits, even if you are on a limited budget. The workshop is the best offered in the country because it is specifically designed for businesses in the travel, tourism and hospitality industry by the eCommerce team at TA Fastrack, Australia's leader in eCommerce and eDistribution for the industry. Our workshop is practical and user friendly, and we guarantee that what you learn you will be able to use immediately in your business.

Here are just of the things you will learn during the training session:

Web Marketing

1. Why bother with Web and eMail Marketing? Why it's important
2. Why you need a to have a sales force that works 24/7
3. How to plan your Internet marketing for a difficult economy
4. How do you plan a successful travel and tourism website? What do you do first? What are the biggest issues to consider?
5. Why do most web sites look like wallflowers? What are the design considerations at play? How do you psychologically get them to follow a pre-defined path on your website and get them to re-visit again and again
6. What does a 'world best-practice' Internet Marketing Strategy look like
7. Award winning websites - Find out which are the best travel and tourism websites and how you can simply create one
8. Web 2.0 - What is it and why it is the next big thing in Web Marketing in travel and tourism.
9. What is and how to profitably use SEO (Search Engine Optimization), Keywords, Pay Per Click advertising
10. Why on-line partners are so vital to your Web Marketing strategy and how you simply cannot do without them.
11. DIY vs. Outsourcing.....Which ISP should you host with?- should you design the website yourself or get a professional? Should you maintain or have others provide content?
12. How to psychologically motivate customers to buy from you all the time. The Power of sequential selling on a the web and why your customers will thank you for it.
13. Which factors create credibility online? What turns people off? What do you absolutely need to have and what can you drop?
14. How do you get a steady stream of subscribers to your website without paying a cent in advertising or publicity?

eMail Marketing

1. eMail Marketing - why it's the most effective medium to drive sales
2. Subject Lines - Learn why your subject line is the key to a successful email promotion and avoid the mistakes made by 99% of all marketers
3. Learn the steps to guarantee that your emails and web marketing won't be read
4. Newsletter Marketing - how it can keep you at the top of your target consumers minds
5. Return on Investment - How to gain control over your email and marketing expenditure and access hundreds of clients for little or no cost.
6. HTML vs Text - Discover how to design emails so that they make the sale every time, and find out the secrets to catching the readers attention even when they only scan! Plus find out which style produces 300% better results.
7. Avoiding the triggers - Learn the words that get trapped by SPAM filters. Learn the words to are guaranteed to kill your campaign.
8. Top Case Studies - Learn how to write the best emails, and the top 25 subject lines you need to use.
9. Know the Rules - Make sure you comply with new legislation governing eMail marketing. Plus, learn how to maximise your subscriptions, and work within the limitations..
10. List Building - Know the critical differences between single opt-in, confirmed opt-in, and double confirmed opt-in. Make sure you comply with new legislation governing eMail marketing. Plus, learn how to maximise your subscriptions, in spite of any restrictions.
11. 12 month calendar - Have the next 12 months planned and focused. Learn what you should be marketing and emailing over the next 12 months when, where, who, and why.
12. Permission Marketing - What it is and how you can use it to your advantage, learn how you can stand out from the masses.
13. Viral Marketing - Build lists and learn how to get a thousands on your list in weeks. Build lists from people who want to hear from you. Buzz marketing and how you can generate referrals and explode your lists.
14. Once off doesn't make the cut- How frequently you should email to gain maximum impact and exposure over time. Plus find out how much is to much to email.
15. Best day and time to email - For you to get maximum readers there is a time and a day you should be scheduling campaigns. Learn how to take advantage of this and gain the highest exposure and response.

Have your existing website and/or email campaign critiqued and improved in the training session by your presenter

Don't miss this training session if you are serious about growing your profits. It contains everything you need to know about how to instantly fastrack your profits using email and web marketing whether you are large, small, retail or home based travel or tourism business. Your business future relies on how you use the internet and email to your advantage as well as having the knowledge of what you can and can't do. The things you will learn are simple and easy to implement.

Your Presenter

• Your presenter will be Adrian Caruso- TA Fastrack's Founder, CEO and Senior eCommerce Consultant. Adrian is a pioneer in the on-line travel and tourism industry having launched one of Australia's first travel websites back in the early nineties. It quickly became one of the most profitable travel websites in Australia based on return on investment. Adrian is now known throughout the industry as one of the leaders in eMail and Web Marketing having created hundreds of successful eMail campaigns and designed award winning websites that are extremely profitable. He has built up several of his own businesses using eMail and Web Marketing including his Fastrack Group of companies into multi-million dollar businesses. More on Adrian

What others said about our past eMail & Web Marketing SUCCESSS workshops:

I really found today invaluable, the factual and anecdotal instruction was great! I am totally inspired and can't wait to start updating my sites.
Vanessa Warnock - Business Development Manager - Quest on Bourke, Warrnambool, Townsville

The day was both incredibly valuable and enjoyable.
Fiona Corsie - eMarketing Administration - APT Group

Adrian has highlighted a number of points that will assist us with our emarketing in the future.
Jeff Diamond - Operations Manager - FBI Travel

Overall very informative. This seminar has provided a lot of great tips that I will be able to use to improve our emarketing. Very worthwhile. Thanks.
Sarah Robinson - Marketing Manager - Scandinavian Airlines.

Brilliant! A very informative workshop with lots of interaction. Content conveyed in an easy to understand fashion, relevant to current practices.
Danny Mc Donald - City Promotions Coordinator - Latrobe City Council.

Very Interesting if starting a new website or need to start from scratch with emarketing strategies. Liked SEO bit. Very informative.
Kimberley Austin - Marketing Manager - Captain Cook Cruises.

More feedback from past workshop participants

What's included

• Comprehensive 200+ page workshop booklet
• Morning and Afternoon tea
  

* Tourism Research Australia's International Visitor Survey - 2007
** Nielsen Online's 10th Australian Internet & Technology Report - 18 March 2008

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